Saturday, May 19, 2012

Building Business Relationships With Out the Manual Labor – Part 1

December 14, 2009 by  
Filed under piranhas for sale

Is it possible for people to communicate adequately and bond with people, without having to do manual labor? How can that be possible? How does someone do that?

Before I answer that, Iâ??m going to tell a little story. We found this video clip on the Internet. The guy in it is talking in Portuguese. I donâ??t know what heâ??s saying.

Heâ??s in a boat fishing. Thereâ??s a guy with a camera. Heâ??s got a spotlight, and itâ??s at night. All of the sudden, a fish jumps into the boat. They keep going. I kid you not; there are hundreds of fish flying. The guyâ??s sitting there, talking in Portuguese, laughing, and he has this belly laugh going.

Heâ??s getting pelted with these fish. The cameraman is looking down, and these fish are just flopping in the boat, just hundreds of fish. I like to use that analogy, because thatâ??s really what weâ??re trying to do is automate a follow-up. Picture the average salesperson out there with a fishing pole, burning up in the sun. Compare it to the guys who have the proper follow-up in place.

The goal is to have the prospect, the fish, so ready to go he essentially flops up on your plate and you just stab him with your fork. Youâ??ve got to figure out the cooking part, but you know what Iâ??m saying.

The problem with the way that people have had to do it in the past is that that type of follow-up really has relied, just like youâ??re saying, on human intervention.

We are horrible at following up consistently. We may do it for a week; we may do it for two weeks, maybe a month. The fact of the matter is we get busy. Life gets hard. We come in, we have a bad mood, and itâ??s just so easy for the follow-up not to happen.

So, to answer the question â?? absolutely. That type of automated follow-up

â?? the results of that automated follow-up â?? can happen without the sales people having to really be involved.

Joe Polish’s Tempe, Arizona office, headquarters for Piranha Marketing, is often referred to by marketing insiders as “action central” for much of the entrepreneurial world. Though he made his fortune in an almost invisible niche by telling carpet cleaners how to crush the competition and turn their small local businesses into money-churning machines, he is now among the most well-known, respected, “complete marketing geniuses” in the world. http://www.thegeniusnetwork.com

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